Overview
Purpose
The purpose of this site is to offer a high-quality experience in White Water Rafting at different levels for people of all ages at any time. We love what we do and we know your love for adventure and White Water. Challenging rapids and a beautiful environment make the Cache la Poudre the best option for you. Your safety is our priority and we will provide that through excellent, maintained, and updated equipment. Also, we have professional's instructors and experienced guides with a strong commitment to safety. Our professional teams are involved in this adventure to ensure everybody gets the best possible experience. We will give you a safe and fun trip that you will never forget.
Audience
The target audience is people who lives near the Cache la Poudre River. They are looking for something to do in vacation with their family or friends. We receive people in different seasons of the year, but we have more people who visit us during vacation. That is why we have good prices for our service and trips. People will range in age from 7 and up. They will find calm rapids that are great for kids or beginers, and more difficult rapids for experts that will have their heart racing. They will mainly be living in Fort Collins, Colorado. Most visitors will be visiting our site via phone. They will come from different states from May to September, which are the best time to go.
Branding
Website Logo
Style Guide
Color Palette
Palette URL: https://coolors.co/396e94-e7c24f-a43312-381d2a-aabd8c
| Primary | Secondary | Accent 1 | Accent 2 |
|---|---|---|---|
| #4EA5D1 | #1693E0 | #8AFFD8 | white |
Typography
Heading Font: Roboto
I selected this font because it is readable for everyone.
Paragraph Font: Open Sans
I selected this font because it is similar to the Heading Font. In case one of the fonts does not work, the other one could replace that without big difference.
Normal paragraph example
The best Whitewater Rafting in Colorado, White Water Rafting Company offers rafting on the Colorado and Roaring Fork Rivers in Glenwood Springs. Since 1974, we have been family owned and operated, rafting the Shoshone section of Glenwood Canyon and beyond.
Colored paragraph example
Trips vary from mild and great for families, to trips exclusively for physically fit and experienced rafters. No matter what type of river adventures you are seeking, White Water Rafting Company can make it happen for you.
Navigation
Site Map
The Site Map of a site is just like it sounds…it is a map of the pages in a site and how they are related and linked together. From the map above we can see that we will eventually have the Home page and 2 sub or child pages.
The lines that connect them all together indicate that each page should be accessible from any other page, it is essentially showing us the global navigation for the site.
Wireframes
Wireframes are like blueprints for making webpages. They should show the major sections of content that will be on the page and the relative locations of each element. In the wireframe below you can see there will be 6 sections to our page:
- At the top we have a section with the logo (the box with the mountain means an image) and the navigation bar.
- Then there is a banner image that stretches all the way across the screen.
- Next we have some text and an image
- ...followed by another row made up of an image and some text.
- Then one more section of text with no image.
- Lastly, a footer containing a copyright/name line and 3 social media icons.
